Wisconsin small-business PEO, wholly owned by M3 Insurance since 2023
Our take
The Employer Group is a genuinely local option for Wisconsin small businesses that want HR and payroll handled by people they can reach directly. The 2023 acquisition by a regional insurance brokerage gives them more benefits and risk bench than their headcount would suggest, and the ability to buy services a la carte is useful for employers not ready for full co-employment. The credential gap is the honest caveat: they appear on neither the IRS CPEO list nor the ESAC accredited directory, so buyers whose CFO or auditor asks for those should look at a certified peer. We recommend them inside Wisconsin and move to a national PEO once an employer spreads across several states.
• Wisconsin and Madison-area small businesses
• Employers with no in-house HR function
• Buyers who want to pick individual services rather than a full bundle
• Companies already working with a regional insurance brokerage
• Buyers who require IRS CPEO certification
• Buyers who require ESAC accreditation
• Multi-state or national employers needing broad state coverage
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